Mui Ne has quickly been transformed from an isolated stretch of beautiful white sand to one long row of resorts. While there is still a fishing village at the east end of the beach, it's tourists that make up most of the population.

The boom in top-end resorts has not killed the chilled surfie vibe, although it has brought an increasing number of up-market restaurants and souvenir shops. It's an unusual set up. as everything is spread along one 10km stretch of road - the accommodation is on the beach side, and the restaurants and bars mainly on the other.

Mui Ne sees only about half the rainfall of nearby PhanThiet. The sand dunes help to protect its unique microclimate, and even during the wet season (from June to September) rain tend to be fairly light and sporadic.

Mui Ne has been developing a reputation as the action capital of the coast. There's no scuba diving or snorkeling to speak of, but when Nha Trang and Hoi An get the rains, Mui Ne gets the waves. Surfs up from August to December. For windsurfers, the gales howl as well, especially from late October to late April, when swells stir over from the Philippine typhoons. Kite-surfing is very popular. If this all sounds too much like hard work you can simply splash about in the clean, clear water.